About Alpine FX

Alpine FX was founded by James Croft to achieve the best rates for you, with the luxury of a personalised service.

James brings his expertise in finance and his passion to provide a seamless experience for both new and existing clients, to Alpine FX.


In terms of capability, you will have access to fintech that is well ahead of many leading players in the market; whether it’s loading payment details, checking balances or access to a platform for booking currency.


Working with Alpine FX you will benefit from:

Commercial levels of exchange

Wealth of experience (over 15 years of industry knowledge)





Bank Beating Foreign Exchange Rates

A specialist currency broker will provide you with access to commercial levels of exchange, and in doing so, beating the retail banks by up to 5%. That could be £500 saved on every £10,000 transferred.


Expert personal service

Alpine FX will help you achieve the best exchange rates in the market whether you are a novice or seasoned pro with a dedicated experienced FX dealer knowing your requirements from start to finish. One point of contact, building trust and reliability, and in doing so meeting your needs.


Security of funds

Alpine FX is an exciting new collaboration with Ebury Partners UK Ltd who are authorised and regulated by the Financial Conduct Authority as an Electronic Money Institution. The capabilities and offerings are second to none.

Alpine FX’s partnership with Ebury provides a secure and efficient service as they manage the compliance and payments side of the business.

All client funds are held in segregated client accounts with Barclays PLC.

What They Say

Monitoring and forecasting the FX rates is the best thing we ever delegated. We don't have to check 24/7 as James does that for us, his forecasting has saved us a fortune in time and money.

Dominic Turner, Director

I have known and worked with James Croft for over 10 years. James has been responsible for looking after my private clients and assisting them with their money transfers, in order to purchase a property in France and their future transactions. I have totally relied on James to work one to one with my clients and follow the same work ethic as I do. Long may our collaboration continue.

Wendy Bull, Director
Wendy’s Houses in France

Always found James helpful, available and responsive and able to give useful insight into the market conditions.

Christopher Turner, Finance Director
Boxing Channel Media Ltd

James Croft has been of invaluable help to many of our clients and provides them with competitive rates in a very responsive manner. We warmly recommend him.

Hervé Blatry, Avocat
Tees Law

Handling of our property sale proceeds from France to the UK has been seamless, managed by AlpineFX our agent James has been extremely attentive and helpful in protecting and advising on timing the transaction. I would recommend their services to any prospective buyer or seller who wants to move funds in a cost effective way.

Richard Evans, CEO and Founder
MechTech Automation Group

We started using the currency exchange services offered by James when we started More Mountain over 12 years ago. Since then we have used him regularly for business and private transactions, business expansion, house purchases and property development. The level of service in terms of advice both reactive and proactive, speediness of transactions and knowledge of our business needs has been second to none. When you deal with James you are dealing with somebody who takes the time to understand your needs and circumstances, not a massive faceless organisation. I always have done, and will continue to recommend him to anyone needing currency exchange services or advice.

Jon Dredge, Business Owner
More Mountain, Morzine

When we decided to purchase a chalet in the French Alps, one of the daunting tasks was the need to finance the transaction in another currency. After a good deal of shopping around we settled with James from Alpine FX to help us move money from GBP to Euros. I was a little suspicious of the rates we would get so I took the trouble to check with two banks and an alternative source including my own private banking arrangement. The rates offered by James were by far the best and the service was very fast and efficient. Also, due to delays in the setup of a French bank account, we needed James to make a number of direct transfers to pay for furniture and services as well as transferring funds for the house purchase. Everything worked like clockwork and James was always just a call away. I will certainly be recommending him to anyone who is in need of FX services and will also be asking him to assist us if so needed in the future.

Keith Russell, Non Executive Director
Private Equity

We used Alpine FX to purchase our Chalet in France. They were extremely efficient and gave us a very competitive exchange rate from Pounds to Euros. Our transaction was quite complicated and James and his team were extremely helpful with this, including sorting out last minute changes to the transfer. Based on my experience, I would highly recommend Alpine FX.

R. M. Ruthven, Managing Director
Buxted Construction