About Alpine FX
A boutique alternative, built on relationships.
Alpine FX was founded on a simple principle: the person who understands your payment should remain accountable for it.
The story
Experience from the FX industry, without the industry runaround.
James Croft has worked in foreign exchange for nearly two decades, including as a senior FX broker at FC Exchange, before founding Alpine FX in 2018.
The aim was simple: combine the capability and technology clients expect from a large provider with the availability, continuity and care that are often lost as firms grow.
Today, Alpine FX supports law firms, businesses and private clients with international payments and foreign exchange. James leads the client relationships, while payment and e-money services are provided by Currencycloud.
Founder and Director
James Croft
A career in foreign exchange built on availability, practical judgement and long term relationships.
Clients do not need a lecture on currency markets. They need someone to understand the payment, explain the available options clearly and keep things moving when the deadline is real.
View James on LinkedInAvailable
Direct contact and continuity from the first conversation to the completed payment.
Practical
Clear information shaped around the purpose, size and timing of the transfer.
Accountable
Questions are owned, details are followed and communication does not disappear into a queue.
What clients say
Relationships measured in years, not transactions.
“Always found James helpful, available and responsive and able to give useful insight into the market conditions.”
Finance Director, Boxing Channel Media Ltd
“When you deal with James you are dealing with somebody who takes the time to understand your needs and circumstances, not a massive faceless organisation.”
Business Owner, More Mountain
“I have totally relied on James to work one to one with my clients and follow the same work ethic as I do.”
Director, Wendy's Houses in France
Testimonials describe individual experiences and are not a guarantee of future results.
Start with the payment
Tell us what you are trying to achieve.
A brief outline is enough. We will come back with the questions that matter and a clear next step.